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What's in it?
The key ingredients we use are called nootropics. Nootropics are functional amino acids, nutrients, and minerals that that are consumed by the brain and directly support cognitive function. The term nootropic was first coined by Belgian neuroscientists S. Giurgea and V. Skondia with their discovery of Piracetam in 1963. TruBrain products are formulated with Piracetam and other similar high function ingredients.
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How does it work?
Our formula increases blood flow to the brain which brings more nutrients - like oxygen and glucose - to important nerve cells. These nutrients can help improve the “plasticity” of your neurons, which is the foundation for learning, memory, and creativity. In addition, our formula provides raw materials, like magnesium and choline, that naturally support your brain's metabolism and function.
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How do we know it works?
Verifying the effectiveness of our products is something we take seriously. The basis of our validation is from third party clinicals, and performance-oriented brain wave data through quantitative EEG analysis. By using brain wave data, we are able to use quantitative measurements instead of relying solely on people’s descriptions of how it makes them feel. The main objective we have is identifying ways to boost the high alpha brain waves, which is associated with improved cognitive function.