Struggle less, accomplish more

We give your brain the nutrients it needs to be at its creative peak


We started truBrain in 2013 with a simple belief - reading the data inside our brains could improve how we live.

We measured the brainwaves of CEOs, Artists, and Lawyers under high-pressure conditions to understand the brainwave patterns behind their best days and also their worst days.

We discovered that this data could have massive implications for people’s quality of life. From this, our food and beverage products were born.


Founder & CEO

Chris founded truBrain to help people "get out of the office" by being more productive and efficient. He is passionate about quantified-self and collaborates with a great team of Neuroscientists to measure and optimize productivity. Prior to truBrain, Chris set up a social commerce platform as the Entrepreneur in Residence for Centoria, after a brand management role at Unilever for Hellmann's/BestFoods and Suave. Before Unilever, Chris managed consulting engagements for F500 consumer products clients including Wrigley’s, Nokia, and Pfizer. Chris has an MBA from Duke and a BA in Economics from Georgetown, where he played tennis in the Big East Conference.

Lead Neuroscientist

Dr. Hill received his PhD in Cognitive Neuroscience from UCLA in 2012, studying how attention operates in the brain. He is currently lecturing for the Undergraduate Education Initiatives program at UCLA, teaching a course sequence gerontology, and the neuroscience of healthy brain aging. Dr. Hill has published chapters on measuring and modulating human attention, and continues to research self regulation. Prior to UCLA, Dr. Hill obtained extensive experience working with both psychiatric and developmental populations as well as gaining experience in high technology areas. He received his B.S. in Psychology/Neuroscience from UMass Amherst. See Andrew’s book chapters Measuring & Modulating Hemispheric Attention and EEG Correlates of Hemispheric Word Recognition.


Our science team has training in neurobiology, neurochemistry and neuroscience - folks that came together with the shared mission that neurotechnology and neuroscience can make a big improvement in our lives. Not nearly enough is known about the human brain, which makes for a very exciting time to be collaborating with neuroscientists looking to bring solutions backed by neurotech.


Bill runs marketing and demand generation for truBrain. He began his career working for several start-ups in the Boston area before moving to Silicon Valley to work with early stage B2B companies. He received his bachelor's of science in business administration from Northeastern University. Bill is a notorious nootropics fiend and a major advocate for applying new understandings in neuroscience in everyday life.


Dr. Attar works with Dr. Hill on new product development, clinical studies, and procurement. She received her PhD in Cognitive Neuroscience from UCLA for her work on Alzheimer’s disease therapies. Aida also worked with the Business of Science Center to facilitate the commercialization of faculty inventions. Aida received her BS in Neuroscience and Genetics from the University of Minnesota.Neuroscientist

Tomás Ferrari
Analytics & Operations

Tomás manages the supply chain, fulfillment, and data analytics for truBrain. Prior to truBrain, he worked for a B2B startup concentrating on customer conversion and market research. Tomás studied engineering at the Universidade Federal de Santa Catarina (Brazil). Like his identical twin Celso, Tomas was a Brazil Scientific Mobility and Fulbright Scholar at UCLA, where he concentrated his work in management and marketing.

Celso Ferrari
Product Management

Celso leads product management and member services for truBrain. Prior to truBrain, he was an analyst for a Repro, a strategic consultancy focusing on process improvement and lean manufacturing. Celso studied industrial and mechanical engineering at the Universidade Federal de Santa Catarina (Brazil). Like his identical twin Tomás, Celso was a Brazil Scientific Mobility and Fulbright Scholar at UCLA, where he concentrated his work in management and marketing.

Garrett Ruhland
Product Research & Development

Garrett leads product management and R&D. He holds a BS from Duke University where he studied Neurochemistry and Biology. Desiring to find cognitive enhancing agents that didn’t have the side effects of current prescription medications, he began researching the benefits of nootropics since 2008. A strong proponent of the nootropic sector, Garrett continues his research on their broad neuroprotective benefits at truBrain.

Gary Epper
Finance & Strategy

Gary leads finance and strategy for truBrain, ensuring a data-driven approach is applied to everything in the business. After completing his MBA, Gary transitioned from a career as an analytical chemist to leading finance and business strategy for a Southern California laboratory. He holds a degree in chemistry from UCSB and an MBA with a concentration in finance from Pepperdine's Graziado School of Business.

Andy Davis
Business Development

Andy leads business development and revenue management for truBrain. He went to school in Missouri on a full golf scholarship and graduated with a BS in Economics. Prior to truBrain, Andy worked for the Bank of New York Mellon in securities and fundraised for not-for-profit organizations in the St. Louis area. His first startup was a Battery Sole Trader in Manchester, England (his hometown).

Roya Hashemi Rad

Roya works with Dr. Hill on structuring and administering clinical research programs. She graduated from the University of Southern California with a Masters degree in Neuro and Biomedical Engineering. Prior to her graduate study, she was technical engineer in the medical device field. Roya’s area of expertise is in biological signal measurement and processing, as well as computational neuroscience and statistical analysis.

Alnoor Bhamani

Alnoor leads Supply Chain and Operations at TruBrain. He maintains relationships with supply chain partners and suppliers. Alnoor was born and bred in Santa Monica, CA and and studied Industrial Engineering at Georgia Institute of Technology. During his time at Georgia Tech, Alnoor worked on various projects with Delta Airlines, Coca Cola, and Home Depot. He joined truBrain because he was interested in contributing to the company's strides in quantifying and harnessing human potential.

Laszlo Kupan
Legal Counsel

Legal Advisor Laszlo oversees truBrain's transactional, contractual and legal compliance needs. He began his legal career at Latham & Watkins, specializing in securities, corporate governance and mergers and acquisitions. Laszlo received his J.D. from the University of Michigan Law School and his B.A in Business Economics from UCLA.